Just read a great article about the way so-called “subvertising” is no such thing: how it is merely another form of social distinction by consumer choices. Years ago, when I first came across Adbusters, I wrote them a long email arguing along the same lines – that any successes of grass roots consumer action are likely to be negligible compared to the negative implications of tacitly accepting that our political power is as consumers, not as citizens; ceding of this point is surrender. My email was much less coherent than their article, which has since been made into a book, The Rebel Sell. I wish I had the email so I could post it here; but I don’t.
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